Wednesday, July 11, 2012

Xanadu Gallery's Art and the Internet Survey

Xanadu Gallery in Scottsdale also runs a very informative blog that reaches out to artists everywhere. This is one of the unique things about this gallery-the fact that it takes on a level of art activism and advocacy for the sake of the artists.
Recently, they launched a survey in "an effort to help artists better understand what other fellow artists are doing on their websites. They had a great response to the survey with 749 artists participating. They had a pretty geographically diverse group of respondents, though most came from the U.S. with slightly stronger participation from Pacific and East Coast artists (which probably makes sense considering the population distribution of the country). Their respondents tended to be older than 45, and a strong majority of the participants were female."
All in all, much like the demographics we see within our art association. So, I would hope that you will find their survey results to be very insightful and useful.
They broke down their report into two sections-one was the preliminary results and the other focused on specific information as to the artists who DO have websites and are very successful and identifying what it is that they do to obtain their sales goals.
So, whether or not you like the internet, it is here to stay and it is a very valuable tool in marketing yourself. Not to mention that much of it can be done for free or at a very low cost. It does involve sweat equity though.
To read the first portion of the survey, the preliminary results, go here.
To read the rest of the results of the survey (about those artists who are successful on the internet), go here.

Image pictured here is from Xanadu Gallery's blog showing when the artists surveyed first launched their internet site:

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